One of the secrets of these companies is to recognize what the problem is and visualize it as an opportunity for improvement and growth. The new marketing models require these characteristics mentioned, a quick adaptability and ability to recognize when to act, having these two points clear these companies choose to implement strategies that lead to solve the problem they face in order to be one step ahead of their competitors.
There are technological solutions such as software systems that allow companies to detect those problems they are having in the market and be able to find a solution quickly. An example of this is that with the implementation of a web or mobile application the businessman can have the information of his environment, internal and external customers, suppliers and others in real time, which allows to have that agility when making decisions.
Undoubtedly having a specialized system in the area such as marketing provides the possibility of creating a more enjoyable relationship with customers and thus have the ability to know what their tastes and preferences to offer a final product or service with added value; and this is one of the things that are achieved evidenced in the growth and development that will have the business.
The new marketing models then what they propose is that the company has enough technological tools to be closer to the customer and meet their needs.
Some of the benefits that the companies can have are:
- Improved positioning of the company
- Increased client portfolio
- Reduction in investment costs for marketing campaigns.
- Increase in sales
- Improvement in the development of internal processes
- Quick response to market changes
- Real-time information
Implementing specialized software in the business may have a significant investment cost, however in the medium and long term the benefits of this decision can be multiple and can mean great savings for the organization, not to mention that more flexible options can be chosen, such as software in the cloud.
References: Demil, B., & Lecocq, X. (2009). Evolución de modelos de negocio: Hacia una visión de la estrategia en términos de coherencia dinámica. Universia Business Review, (23), 86-107.
