When do I know if my business really needs an app?

Por: Andrey Azofeifa Guerrero
We live in a world where access to information is vital for any business, but when should you think about a mobile app?

This is a question that is important to evaluate when starting a business idea or growing a company. When analyzing the possibility of developing a mobile app is because it is clear that it is a cost-effective way to simplify and optimize the business.

It is important to analyze when the best time is to develop a mobile app and should consider aspects such as budget, market viability, be clear about the purpose of the application and the most important is to determine if the app adds value to the business.

Not all businesses need an app to grow but if your organization is analyzing the possibility of creating one remember that the possibility of having a mobile app can allow you to:

  • Be available 24 hours a day.
  • Have another channel of communication with your customer.
  • Improve the relationship with customers.
  • Generate customer loyalty.
  • Reach new customers.
  • Increase productivity and efficiency.
  • Facilitate your business information.

When analyzing the option of an app it is important as mentioned in the article “What should I consider when developing a mobile app?” to take into account initial aspects such as objectives, scopes and goals as well as general requirements that should have the application I want to develop such as which platform you want to develop the project (iOS or Android) or how to visualize the graphic and aesthetic part of the app.

Doing a feasibility study could be the best option if you have not yet made the decision to develop a mobile platform for the business, but it could certainly be a boost to grow the organization and be closer to its customers.

 

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