The benefits of the cloud in business management

Por: Rocío Ureña Barboza
The need to survive in increasingly turbulent markets causes companies to evolve towards new, more efficient, and innovative models, which allow them to be able to face these unexpected changes in the environment and increase competitiveness.

As a result of the above, tools have been created to help improve business management, such as cloud software, which is changing the way of “doing things” and has benefits for organizations, among which are:

Higher competitive advantage: Using the software in the cloud allows companies to position themselves in the market in a better way, there is a greater approach with customers and can be monitored in real time the changes in the environment, which allows a quick adaptation by the organization.

Simplification of business processes: Using software in the cloud reduces time in both administrative and productive processes of the company, which generates greater productivity because it allows to better invest time in other activities that require more attention from employees.

Access from any device: Among the advantages of cloud software is the possibility of managing any situation in real time from any device, whether they are laptops, phones or tablets, the information can be accessed at any time and place, which allows a better response time for any situation that arises.

Better relationship with customers: it allows to maintain a more assertive communication both with employees and with the end customer, improving the service provided before, during and after the transaction. Additionally, it allows solving problems in a more efficient and effective way.

Low cost: The price of using software in the cloud considerably reduces costs compared to purchasing programs that require installation and maintenance from time to time. In addition, due to the constant changes that occur every day, the information must be modified more frequently.

As it is evident, the implementation of these new tools allows to optimize time, customer service and flexibility of the organization. The secret is to use these tools to stay ahead in new technologies and business management models, as well as to remain alive in the market despite the great uncertainty in the business environment.

One of these tools that allow a better distribution of time are Google applications, where you can store, manage, and even share documents with people involved in projects or activities of the company, where they can edit at the same time or also manage a professional agenda of meetings and activities related to the company with the advantage that can be accessed from anywhere and at any time.

Activities that at first may be difficult, tedious, or tiring now become, with the help of these tools in the cloud, simpler activities that help to take advantage of time and resources in a better way.

 

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